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IBWA sues Zero Water for claims against bottled water	<<>
Friday, March 12, 2010
ALEXANDRIA, VA — The International Bottled Water Association (IBWA) has filed a lawsuit against Zero Water, the at-home water filtration company, for claims it has made about bottled water, a press release stated. The March 11 press release said the Association’s suit is because Zero Water has repeatedly engaged “in false, misleading and unsubstantiated advertising designed to confuse consumers about its products and about how they compare to bottled water products.” Zero Water has claimed that it can “remove 100 percent of detectable dissolved solids” and stated that water without total dissolved solids (TDS) makes for “a healthier, cleaner, tastier water.” However, the IBWA states in its lawsuit that TDS can not determine water quality. IBWA President Joe Doss said in the press release, “Total Dissolved Solids mainly affect the taste of water and have not been shown to produce adverse physical health effects. In fact, the World Health Organization has reported that certain concentrations of TDS may even have beneficial health effects.” The press release also said that Zero Water filters cannot remove all water impurities. It also said that Zero Water’s ads falsely refer to the Food and Drug Administration’s definition of purified water. To read the entire article, click here. For related information, click here.
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