very interesting

Bottled water use is dropping, says Wall Street Journal	<<>
Wednesday, March 10, 2010
An article in the Wall Street Journal said that bottled water consumption is dropping and at-home water filtering products are on the rise. The March 10 story, written by Gwendolyn Bounds, said a bevy of new products are being offered by manufacturers now, including shower filters, purification kits and portable water bottle filters. Bounds, who writes stories on energy efficiency and green living, said in the article, “the economic downturn has whetted consumers’ appetite for tap water.” Doug Kellan is the chief executive of Zero Technologies LLC, a company which makes a water pitcher that filters out dissolved solids. Kellan said in the story, “what turned the tide for us was the huge negative PR effort behind bottled water from a green standpoint, and then the economy hit the skids and people were looking for a way to save money.” The bottled water industry isn’t taking such news lightly. In February, the International Bottled Water Association (IBWA) released a statement about how water bottles are more eco-friendly. IBWA Chief Executive Joseph Doss said in the story, “when coupled with bottled water's safety, convenience and healthfulness, the 'total bottled water package' is one consumers can feel proud about.” To read the entire press release, click here.