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WATER INDUSTRY NEWS
Survey: Americans willing to pay more for clean water
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Wednesday, November 03, 2010

WHITE PLAINS, N.Y. — ITT Corporation has released the results of its Value of Water Survey, a nationwide poll of registered voters and industrial and agricultural businesses that measures how the public values water and their level of awareness of the nation’s aging water infrastructure, according to a press release.

The results show that a majority of the American public desires reform and is willing to pay more now to ensure that they have access to clean water in the generations to come.

The survey revealed that 63 percent of all American voters are willing to pay an average of 11 percent more on their water bill each month to help ensure continued access to a reliable and consistent supply of clean water, the release stated.

Most survey respondents also said that fixing insufficient water infrastructure must be a national priority and is a shared responsibility between individuals, business and the government.

“Water is a necessity, but our survey confirms that most people take access to clean tap water for granted,” said Gretchen McClain, president of ITT Corporation’s Fluid and Motion Control business. “Indeed, water is one critical issue missing from the national infrastructure debate. Yet when presented with the facts, Americans recognize a looming crisis and are willing to pay their share to properly maintain the systems that bring clean water into their homes.”

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